On Saturday, October 24, an allegedly drunk woman ran her car into a crowd at the end of the Homecoming parade at Oklahoma State University, killing at least 4 people, and injuring over 30. A nation waited for news, and struggled to understand how someone could do something like this.

The next day, the Traverse City, Michigan, newspaper the Record-Eagle ran this story about the event on page 3.

At first glance, one would think the headline writer neglected to read the article.

But then the Record-Eagle upped the derp in its retraction by admitting what we already suspected:

At first I thought they were blaming the printing team. But now I see that this belies their assumption that incidents of multiple deaths or injuries must involve a shooter. Not a driver, or an earthquake, or a flood. And this assumption is so ingrained, they made it their normal page design.

I guess in the race to get the attention of the gun haters, it pays to save time any way you can.